Deer Valley Resort
CREATIVE DIRECTION
COPYWRITING
ART DIRECTION
PRODUCTION
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Since opening in 1981, Deer Valley Resort in Park City, Utah, has become known for delivering classic, consistent, and quality service both on and off the mountain. A variety of directions were developed that spoke to the locals, as well as out-of-state visitors for the 2017-18 winter season. Concepts were organized after a kickoff creative session in Boulder, CO and further developed working with feedback from the team at Ski magazine and Deer Valley’s then AOR, Catapult Creative Labs.
With a dedicated approach to service and hospitality, iconic setting, and even a limited amount of daily lift tickets, Deer Valley provides a memorable ski experience for the entire family.
