CREATIVE DIRECTION COPYWRITING ART DIRECTION PRODUCTION
Since opening in 1981, Deer Valley Resort in Park City, Utah, has become known for delivering classic, consistent, and quality service both on and off the mountain. A variety of directions were developed that spoke to the locals, as well as out-of-state visitors for the 2017-18 winter season. Concepts were organized after a kickoff creative session in Boulder, CO and further developed working with feedback from the team at Ski magazine and Deer Valley’s then AOR, Catapult Creative Labs.
With a dedicated approach to service and hospitality, iconic setting, and even a limited amount of daily lift tickets, Deer Valley provides a memorable ski experience for the entire family.