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First Interstate Bank was founded on a set of principles that continue to chart their course today. Their ability to provide top-tier service with the community spirit of a local bank made for some great campaigns that connected with the wide range of communities they serve.
From print ads to television commercials and everything in between, First Interstate was able to stand out in a sea of financial institutions that too often are indistinguishable. Black and white images from within the bank’s footprint kept things feeling local, and an extensive ad manual allowed branches to create marketing assets that reflected their own individual characteristics without leaving the brand standards behind.