Vasque

CREATIVE DIRECTION
ART DIRECTION
DESIGN
ILLUSTRATION
UX/UI
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Since 1964, Vasque has been building trust on the trail for generations of hikers and outdoor enthusiasts. How could they stay connected with their long-term audience and reach a growing younger group of outdoor fans in a saturated footwear market? 

Two words: spirit animals.




The 2014 GoPro Games in Vail, Colorado was the perfect venue to share the soul (no pun intended) of Vasque with an eager audience. Outdoor families of all ages came to town to check out the demos, competitions, and vendors, and we quickly ran out of hats as people came and took our Spirit Animal quiz. Each participant discovered the perfect Vasque footwear for their preferred mode of travel, and the hat saturation quotient at the games was off the charts.





Mark Trampled By Turtles at Red Rocks, sponsored by Vasque
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